One of our favourites, Marc Abraham the TV vet has used today, Mother’s Day to launch a cleverly timed campaign to raise awareness of the horrible puppy farm industry.
Where’s Mum is a celebrity backed campaign and taken from his blog this explains some of the thinking behind it:
“By inviting celebrities to take part in “Where’s Mum?” it’s hoped that the message about how to get a dog responsibly and ethically will get across to the exact celebrity influenced public that continue to buy diseased farmed pups without knowing.
Puppies depend heavily on their mums in the early weeks of life, not just for milk but also for developing their socialisation skills which help set them up for life. I want everyone buying a puppy to ask one simple question: “Where’s Mum?”
If the breeder or puppy’s seller can’t or won’t show you the puppy with its mother, then you should suspect the puppy was born on a puppy farm and go elsewhere such as a responsible breeder or rescue shelter.”
Susie-Belle gives the campaign her full backing!
Visit the blog for more details